Jun 21, 2022
In General Discussions
After presenting its financial report for the Phone Number Database first quarter of the year, the high-consumption products firm has decided to increase its marketing budget, a trend that goes against what its counterparts have done. Why does he do this? The decision was communicated by the financial director of P&G, Jon Moeller, to the Phone Number Database Marketing Week media outlet, who confirmed that this budget will double because media consumption has increased significantly. In this sense, according to Moeller, this Phone Number Database phenomenon represents a great opportunity for the brand to "remind" its customers of the benefits of its brands and products. Is it a good option to invest in bitcoin? “Phone Number Database There is a huge advantage here in terms of reminding consumers of the Phone Number Database benefits they have experienced with our brands and how they have served them and their families' needs. That is why this is not the time to go off the air, ”explained the manager. By category, it is estimated that Phone Number Database the increase in advertising investment is especially high in what refers to babies, medical care and beauty, because these lines have registered up to 20 percent increase in demand by consumers. On a timely basis, it is estimated that brands such as Bounty, Phone Number Database, Charmin and Pampers have registered an increase of between 6 percent and 8 percent. Opportunity you won't miss “The Phone Number Database impact of demand on our total portfolio is clearly a long-term positive. We do not minimize the human suffering that led to this situation, but we are seeing an increase in consumption in Phone Number Database most product categories. “We really hope to come out of this stronger than we came in. There is a bright future ahead and we must be acutely aware of the opportunities and put in place the necessary steps to take advantage of those opportunities to fully serve consumers," added Moeller, Phone Number Database while pointing out that "with more media consumption now than ever , this is all about doubling and going forward, not backward.